Improve your label appearance that they should appeal.
Here are some design tips to address when the time seems right:
1. Make it readable. One of the biggest beefs consumers have
with product labels is tiny type that’s virtually impossible to read. In some
cases, regulations and required disclosures practically mandate this; but in
others, there may be room to grow.
2. Keep white space plentiful. Nowhere is it written that you have to
cram in as much content and as many graphics as the space will allow.
Especially now, when we’re bombarded with so much info and so many images
everywhere we turn, simple and clean can be much more memorable.
3. Default to high-resolution. Digital image-plucking has created
another unfortunate consequence—artwork that won’t reproduce well in a print
environment. Grainy, fuzzy, off-color images are likely to turn off consumers,
especially when compared to high-res professional labels.
4. Consider the “wow” factor. Label options have gotten much more
complex—with all types of varnishes, foils, holographic, screens, and
transparencies. Artwork that optimizes appearance can be much harder to create.
This makes the case for promoting these slick, high-end effects in tandem with
high-end design.
Check out what quality forms has to offer and how we can help improve your label appearance!
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